The Denver Post's endorsement of Colorado's latest teen anti-pot campaign, though well-intentioned, fails to recognize that the tactics employed by the state — including putting human-sized rat cages as large props on street corners and running "shock and awe"-type TV ads — will do nothing to discourage teen use.
Yes, teens should absolutely be made aware of the potential risks that cannabis consumption can have on their developing bodies. However, like The Post's editorial board points out, "kids don't react well to over-the-top drug messages." Comparing Colorado teens to rodents in a science experiment is disingenuous and will do nothing to encourage kids to stay away from pot.
In fact, it may have the opposite effect. A 2008 study published in The Open Communication Journal found that fear-based anti-drug ads actually increased curiosity for the drug among adolescents.
Read More:
http://www.denverpost.com/opinion/ci_26387961/teens-arent-rats-tell-them-truth-about-pot
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